Do you know where your sales are coming from? It can be hard to know sometimes!
I still remember one of my early clients making a request to know where her new leads are coming from. She built a large website with complex marketing plans and I was only one segment, focusing on Google, alongside other agencies focusing on Facebook, Instagram, and Pinterest.
Her question makes my heart sink as I feel alarm rising because I cannot show which leads are derived from my work with search engines, and which leads are derived from the other agencies working social media. Her question is something everyone should have an answer for! But I didn’t have an answer for her.
Another agency got her answers and I never forgot the lesson that I must be ready to answer the question of where leads come from.
To get answers for where sales or leads come from, I typically turn to Google Analytics. Google Analytics helps track sales or leads and attributes any new sale or lead to a marketing method. This helps us understand which marketing campaigns are working and which ones are most valuable to generating business.
With Google Analytics I know exactly how many leads come from Google, how much the new lead costs, and if there are any improvements I can make to help bring more leads. You can know the state of your business as well. You don’t have to guess if your campaigns are working, and you don’t have to feel the alarm I did as you wonder if your marketing efforts are working. Get some answers for your business.
Can You Track Your Sales Source?
I may be able to help you calculate the value of your marketing campaigns, but I would like to understand more about you and your business goals first. Let’s schedule a brief chat.